TagRay

Sensational Spelling

Companies sometimes intentionally misspell a product’s name in order to get customers’ attention. These deliberate mistakes, such as Cheez Whiz, Krispy Kreme, and Froot Loops, are also called sensational spelling or divergent spelling. This is part...

boat

boat  n.— «R&B singer Ray-J was recently allegedly kicked out of a D.C Hyatt hotel for noise complaints and being in possession of the drug “Boat,” a street-term for PCP laced marijuana.» —“HHDX News Bits (Ray-J, Usher, Mary J Blige & Russell...

hung up

hung up  adj.— «I couldn’t see the bird, but I knew he was “hung up” in turkey hunting vernacular, strutting his stuff with the logical expectation that the hen (me) would come to him. That’s how it usually works in nature, but most hens don’t carry...

cargo cult economics

cargo cult economics  n.— «With a new year ahead, what do we see as our future? How much of our growth and progress is real, and how much is what I call “Cargo Cult Economics,” where we end up holding sacks of straw? At the end of World War II...