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squeeze page n.— «Once someone has visited your site, they will often encounter what is known in marketing terms as a “squeeze page.” How it got that name, I’m not sure, but a squeeze page is really just a pop-up box or page that...
Howdy, long time no chat! It's another newsletter from A Way with Words. Well, there are big goings-on here. Besides Martha and Grant gearing up for a season of brand-new shows, Grant just finished a 3000-mile move from New York to...
Grab some popcorn, slip into a folding seat, and you’re ready to watch the coming attractions. But if they’re shown before the main feature, why in the world are movie previews called trailers? Enjoy these old movie trailers at Turner...
magic booster bag n.—Gloss: Same as booster bag. «It looks like a simple bag on the outside. Once you look inside, you’ll discover the bag is a complex shoplifting tool. “They’ve got aluminum foil, ductwork and gray duct...
landfill indie n.— «Commentators have gone so far as to coin the derogatory term “landfill indie” for the glut of ho-hum groups whose gritty slice-of-life aesthetic is, let’s be honest, the last thing we’re in the humour for...
Fess up: do you have a pet name for your car? How about your computer? Martha and Grant discuss the urge to give nicknames to inanimate objects in our lives. Also, why do we speak of vetting a political candidate? And what in the world is a zoo...