TagNoun

Ask vs. Question

Is it okay to use the word ask as a noun, as in “What’s our ask going to be?” Or should we substitute the word question or request? Actually, the noun ask has handy applications in the world of business and fundraising, where it...

Bingo Fuel

“If you come to a fork in the road… take it!” Baseball legend Yogi Berra was famous for such head-scratching observations. What most people don’t realize, though, is that the former Yankees star often wasn’t the first...