A die-hard fan of television’s Mad Men is puzzled when Don calls Betty a “Main Line brat.” This is part of a complete episode. Transcript of “Main Line Brat” Hello, you have A Way with Words. Hi, my name’s Lisa...
alpha gent n.— «“I like to think we’re producing a magazine for the…“ He pauses, and adopts the self-conscious twinkle of a marketing man with a buzz word to unleash: “Alpha Gent!”» —“Men’s Health – Arrival of...
bergy adj.— «“Most of the bergs’ ice is underwater, and they sometimes capsize or calve, so you have to be careful,” he cautions as we paddle near a “bergy bit,” the term for a house-size formation.» —“Of Ice &...
turret light
n.— «None of the unmarked police cars on the street displayed “turret lights.”» —“Three Men Who Had No Reason to Run” by Jim Dwyer New York Times Apr. 5, 2008. (source: Double-Tongued Dictionary)
ebrandgelist n.— «I’ve now become an eBRANDgelist for a network that’s looking to enlist more through its original programing—but I’ll actually be there for the commercials. A shout-out to AMC for their clever, brand-building, pod-busting...
swoss n.— «The Civil Air Patrol was neither fish nor fowl, or as the local commander, George E. Haddaway termed it neither swans or gooses, swosses. While they did not officially belong to the armed services, its members were designated...

