alpha gent
n.— «“I like to think we’re producing a magazine for the…“ He pauses, and adopts the self-conscious twinkle of a marketing man with a buzz word to unleash: “Alpha Gent!”» —“Men’s Health – Arrival of the Fittest” by Polly Vernon Guardian (United Kingdom) Sept. 27, 2009. (source: Double-Tongued Dictionary)
Further reading
The expression to turn on a dime means “to change quickly.” Early on the phrase referred to horses or horse-drawn vehicles and later to motorized ones, and suggested the idea of changing direction quickly and easily without needing a large turning...
A San Diego, California, listener has observed that some advertising slogans that omit the part of speech known as an article, such as Get iPhone 14 Pro or Do what’s best for Baby. The phrasing is intentional. Advertising often relies on a...