The catchphrase Good stuff, Maynard! Comes from a series of TV commercials for Malt-O-Meal hot cereal that aired during the early 1980s and featured a little boy and his imaginary friend Maynard. Some folks still use this phrase today when enthusing...
Good stuff, Maynard!, remembered by Matt in Waukesha, Wisconsin as his grandfather’s praise after supper, was popularized by a long-running series of Malt-O-Meal commercials. In the ads, a father urged his son to eat the hot cereal with that line...

