TagMass media

Subscribing to an Idea

Is subscribing just for magazines and podcasts, or can you subscribe to an idea? A husband and wife disagree over whether the latter is grammatically correct. This is part of a complete episode. Transcript of “Subscribing to an Idea” Hi...

Hoarfrost

A caller from Veroqua, Wisconsin, is fascinated by hoarfrost and wonders about the origin of its name. Grant explains its relation to the English term hoary. This is part of a complete episode. Transcript of “Hoarfrost” Hello, you have A...

scalejacking

scalejacking  n.— «Dave Balter coined this great term. It describes the quest of marketers for size at all costs. Because marketers were raised on the scale of mass—TV, radio, newspapers—they have a churn and burn mentality. The internet...