Of all the letters in the alphabet, which two or three are your favorites? If your short list includes one or more of your initials, that’s no accident. Psychological research shows we’re drawn to the letters in our name. • If you doubt that people...
Psychological research shows that when it comes to letters of the alphabet, people tend to like their own initials, perhaps because of a sense of ownership. This phenomenon is called the name-letter effect. This is part of a complete episode...

