A clever pun can make the difference between a so-so phrase and a memorable one. The phrase “the last straw” refers to an old fable about too many items in a load, but it takes on a whole new meaning in a public-awareness campaign about...
An ad campaign featuring the phrase the last straw to urge people not to use plastic straws has Allie in Milwaukee, Wisconsin, wondering about double meanings in advertising. Research shows that such punning can be effective. This is part of a...
What do you call that last small irritation, burden, or annoyance that finally makes a situation untenable? Is it the last straw or the last draw? Hint: it has nothing to do with a shootout at the OK corral. This is part of a complete episode.