In 1803, a shy British pharmacist wrote a pamphlet that made him a reluctant celebrity. The reason? He proposed a revolutionary new system for classifying clouds — with Latin names we still use today, like cumulus, cirrus, and stratus. Also: when...
Marta, who studies English in Kyiv, Ukraine, says she was reading Louisa May Alcott’s Little Women (Bookshop|Amazon) when she encountered the word parasol, noting its similarity to a Ukrainian word for “umbrella,” парасоля. Both...
Recycling companies discourage what they call wish-cycling. That’s when people err on the side of tossing a questionable item in the recycling bin, like a foil lid from a cup of yogurt or some other material that they hope is recyclable. Those...
It’s the business of business jargon. Say you’re in line at the drugstore. Does it bother you if the cashier says, “Next guest”? In department stores and coffeeshops, does the term “guest” suggest real...
The longer the description of an item on a menu, the more expensive it’ll likely be. In The Language of Food: A Linguist Reads the Menu, Stanford University linguist Dan Jurafsky shows that with each extra letter in a menu description, the...
The language of restaurant menus. Need a dictionary to get through a dinner menu? Research shows the longer the description of a particular dish, the more expensive it will be. Plus: What’s the best way to use a thesaurus? DON’T —...