scatter market n.— «Demand for television ad time sold closer to the actual air date—what is known in the industry as the scatter market—is plummeting as TV ad execs report that their phones are eerily quiet during what is normally a busy...
scatter advertising n.— «Most of the advertising time on NBC’s cable channels was sold during an unusually strong upfront sales period last spring. Some of the remaining time—which the industry calls scatter advertising—will be made...