In 1803, a shy British pharmacist wrote a pamphlet that made him a reluctant celebrity. The reason? He proposed a revolutionary new system for classifying clouds — with Latin names we still use today, like cumulus, cirrus, and stratus. Also: when...
A clever pun can make the difference between a so-so phrase and a memorable one. The phrase “the last straw” refers to an old fable about too many items in a load, but it takes on a whole new meaning in a public-awareness campaign about...
The art of the invitation can be tricky. An inviter’s idea of invitation may be taken by an invitee as merely mentioning an event while they’re nearby. One such a misunderstanding went on for months! Plus, George Saunders, winner of the...
It’s not the size of the dog in the fight, it’s the size of the fight in the dog is an example of the rhetorical device called antimetabole, from Greek words that mean “a turning about.” Other examples include When the going...
The game of baseball has alway inspired colorful commentary. Sometimes that means using familiar words in unfamiliar ways. The word stuff, for example, can refer to a pitcher’s repertoire, to the spin on a ball, or what happens to the ball...
How colors got their names, and a strange way to write. The terms blue and orange arrived in English via French, so why didn’t we also adapt the French for black and white? • Not every example of writing goes in one direction across the page...