squeeze page n.— «Once someone has visited your site, they will often encounter what is known in marketing terms as a “squeeze page.” How it got that name, I’m not sure, but a squeeze page is really just a pop-up box or page that...
In this downbeat economy, some advertisers are reaching for upbeat language. Take the new Quaker Oats catchphrase, “Go humans go,” or Coca-Cola’s current slogan, “Open happiness.” Martha and Grant discuss whether...
Oh, that gives me agita! A Connecticut native says her Midwestern colleagues office were flabbergasted to encounter this expression, which she’s known all her life. Grant and Martha discuss this word for “upset” and its likely...
Welcome to another newsletter from A Way with Words. Over the weekend we aired our show about new words and words that are new to us. We also talked about "sketchy," "spelunker," and lectern vs. podium. This morning we also...
Busharraf n.— «Polls showed Musharraf’s popularity was in free fall at 15 per cent. Some 64 per cent of Pakistanis said they viewed the president’s backers in Washington as “the single biggest threat” to the nation. And people...
movietisment n.— «Combs, who produced and stars in a three minute version of the commercial, refused to edit the video and instead released it online.…The so-called “movietisment” details Combs’ encounter with a...