eventize v.— «Publicity is selling what you have: the film’s stars and sometimes its director. Marketing, very often, is selling what you don’t have; it’s the art of the tease. A première lets the marketing and publicity teams join in a...
heli-mulching n.— «Rice straw dropped from a heavy-lift helicopter rained down like snow Monday on fire-blackened forest land north of Oroville in an effort to control erosion. The process, known as “heli-mulching,” is set to continue...
post-grafitti n.— «The term “Street Art” usually refers to more visual art than more traditionally text-based graffiti, though the two often overlap. This is sometimes called post-graffiti. In an effort to divorce it from its more illicit...
relokill n.— «Eight years ago, it adopted a relocation program. About 230 deer were trapped and removed from the city at a cost of $360 per deer. A study found that roughly 20 percent died from the trauma of being moved. Some residents...
Grant has the latest headlines from the world of language, including the debate over the name of the home of the 2008 Summer Olympics. Is Beijing pronounced bay-JING or bay-ZHING? Also, a recent court decision concerning an offense that’s...
Pass the Gatorade! Martha and Grant work up a sweat in this episode as they tackle a sports quiz and lob vocabulary questions back and forth. They also settle a family dispute about the pronunciation of eco-friendly and unlock the etymology of...