moneymoon n.— «Don’t fall prey to the “moneymoon”; just because you paid for something doesn’t mean it’s automatically worthwhile.» —“9 Ways Marketing Weasels Will Try to Manipulate You” by Jeff...
Zipcar capitalism n.— «While owning a home may be the American Dream, renting, at least for the moment, seems to be the new American theme. […] Some refer to it as “Zipcar Capitalism” in reference to the company that...
murketing n.— «He also points out that some of the most successful brands, such as Red Bull, are curiously vague in their marketing. In fact, he found the energy drink’s campaign so vague that he made up a name for it—murketing...
user anthropologist n.— «He’s also sometimes referred to as a “user anthropologist.” To an outsider, the job can seem decidedly oblique. His mission, broadly defined, is to peer into the lives of other people, accumulating as much...
financial ostrich n.— «The survey highlights another breed of personal banker, the “financial ostrich,” a term used to describe a small proportion of U.S. consumers (3 percent) who are completely ignorant about how much money...