scatter market n.— «Demand for television ad time sold closer to the actual air date—what is known in the industry as the scatter market—is plummeting as TV ad execs report that their phones are eerily quiet during what is normally a busy...
scatter ad n.— «Chief Executive Officer Leslie Moonves said on a conference call yesterday that CBS’s larger audience is countering the slightly lower prices per viewer for advanced ad sales, keeping revenue about even for the so...