scatter ad
n.— «Chief Executive Officer Leslie Moonves said on a conference call yesterday that CBS’s larger audience is countering the slightly lower prices per viewer for advanced ad sales, keeping revenue about even for the so-called upfront ads it has sold. Advertisers have returned and revenue this quarter for so-called scatter ads, those sold closer to air date, is 30 percent higher than a year ago.» —“CBS Rises Most Since 2005 on Second-Quarter Profit (Update1)” by Sarah Rabil Bloomberg.com Aug. 7, 2009. (source: Double-Tongued Dictionary)
Further reading
During a full solar eclipse you can see the sun’s glowing outer atmosphere, called the corona. In Latin, the term corona means “crown” or “garland.” It’s the source of coronation, as well as the coronary arteries that wreathe the human heart, and...
A listener in New York City asks: Why do we say yesterday but not yesterweek? This is part of a complete episode. Transcript of “Yesterweek” Hello, you have A Way with Words. Hi, Chris. Hi, Martha. This is Kate calling from New York City. Hi, Kate...