If you skip wearing underwear, you’re said to be going commando. This bit of slang originated during the Vietnam War, when U.S. commandos had compelling reasons to do without that particular piece of clothing. Plus, Watergate salad is a...
jacking n.— «In Japanese advertising parlance, a “jacking” occurs when an advertiser purchases a substantial portion of all of the ad space available in a particular medium or within a geographic area (the term...
out over one’s skis other—Gloss: being ahead of oneself or behaving rashly. «Some advertisers like Coca-Cola have expressed surprise that Beacon then required users to take action if they did not want the messages sent out. “This is a bit...
top tub n.— «The best spot to advertise on a Formula 1 car is the “top tub” or bonnet [hood] to use a layman’s term. This is mainly due to the use of the on-board footage during the race coverage.» —“The Circuit: How...
mullet strategy n.— «The biggest sites on the web are all embracing the “mullet strategy”—business up front, party in the back! User generated content is all the rage but most of it totally sucks. That is why sites like...
avatarsment n.— «Three “virtual consumer actors” will appear as talking avatars in a :30 spot for Taco Bell’s “Fourthmeal,” a clever new term for the fare you grub between dinner and breakfast. (You may know it...