TagAdvertising

Yellowsail - Be There or Be Square

Ads Eschew Articles

A San Diego, California, listener has observed that some advertising slogans that omit the part of speech known as an article, such as Get iPhone 14 Pro or Do what’s best for Baby. The phrasing is intentional. Advertising often relies on a...

jacking

jacking  n.— «In Japanese advertising parlance, a “jacking” occurs when an advertiser purchases a substantial portion of all of the ad space available in a particular medium or within a geographic area (the term...

out over one’s skis

out over one’s skis  other—Gloss: being ahead of oneself or behaving rashly. «Some advertisers like Coca-Cola have expressed surprise that Beacon then required users to take action if they did not want the messages sent out. “This is a bit...

top tub

top tub  n.— «The best spot to advertise on a Formula 1 car is the “top tub” or bonnet [hood] to use a layman’s term. This is mainly due to the use of the on-board footage during the race coverage.» —“The Circuit: How...