standfirst
n.— «Midway through a communications degree, she landed a job on the Oz teen bible, Dolly, and gave up “spending six weeks learning how to write a standfirst” in favour of doing the job for real.» —“It will fit in your handbag, but is bigger than Cosmo” by Rachel Cooke Observer (U.K.) Sept. 7, 2003. (source: Double-Tongued Dictionary)
Further reading
A flashlight doesn’t flash. It provides a steady beam of light. So why is it called a flashlight? The earliest versions lit up only briefly before the batteries gave out and required a recharge, so they were literally “flash lights...