standfirst
n.— «Midway through a communications degree, she landed a job on the Oz teen bible, Dolly, and gave up “spending six weeks learning how to write a standfirst” in favour of doing the job for real.» —“It will fit in your handbag, but is bigger than Cosmo” by Rachel Cooke Observer (U.K.) Sept. 7, 2003. (source: Double-Tongued Dictionary)
Further reading
Imagine telling someone how to get to your home, but without using the name of your street, or any other street within ten miles. Could you do it? We take street names for granted, but these words are useful for far more, like applying for a job or...
