spectacular
n.— «Target is no stranger to Times Square. It leased a large sign—known in the parlance of the outdoor industry as a spectacular—at the northeast corner of 42nd Street and Eighth Avenue, one block west of Times Square Tower. Target’s lease on the Eighth Avenue sign, featuring bull’s-eyes and a Lava Lamp, has expired and is not being renewed.» —“Target Aims at Times Square” by Stuart Elliot New York Times July 1, 2004. (source: Double-Tongued Dictionary)
Further reading
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After our conversation about towns with extremely short names, many listeners wrote to tell us about Why, Arizona. Others pointed out that there are towns called Ely in Iowa, Minnesota, and Nevada. Other super-short appellations include Rye, New...