spectacular
n.— «It’s the real thing. And it’s real big. We’re talking about a new three-dimensional, six-story-high lighted sign—known in outdoor advertising parlance as a “spectacular”—that the Coca-Cola Co. plans to unveil on July 1, in what many consider the world’s most famous crossroads, New York‘s Times Square.» —“Coca-Cola to debut 6-story sign next week in Times Square” by Lewis Lazare Chicago Sun-Times June 23, 2004. (source: Double-Tongued Dictionary)
Further reading
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