spectacular
n.— «It’s the real thing. And it’s real big. We’re talking about a new three-dimensional, six-story-high lighted sign—known in outdoor advertising parlance as a “spectacular”—that the Coca-Cola Co. plans to unveil on July 1, in what many consider the world’s most famous crossroads, New York’s Times Square.» —“Coca-Cola to debut 6-story sign next week in Times Square” by Lewis Lazare Chicago Sun-Times June 23, 2004. (source: Double-Tongued Dictionary)
Further reading
Twice a day the River Thames recedes, revealing a muddy shoreline. Hobbyists known as mudlarks stroll the surface searching for objects that have found their way into the river over the centuries, everything from ancient Roman jewelry to modern...
What if, instead of being an inanimate object, a dictionary were alive? That’s the idea behind a lavishly illustrated new children’s book called The Dictionary Story (Bookshop|Amazon) by Oliver Jeffers and Sam Winston. This is part of a...