spadia
n.— «The ad, called a “spadia,” was the equivalent of a full page, folded over the regular circular so that half showed on the front and half on the back. The private-label page pulled off to reveal more private-label items on the reverse side.» —“Harco Drug targets an incentive-driven private-label strategy” in Northport, Ala. Drug Store News Nov. 6, 1989. (source: Double-Tongued Dictionary)
Further reading
It was a dark and stormy night. So begins the long and increasingly convoluted prose of Edwards Bulwer-Lytton’s best-known novel. Today the annual Bulwer-Lytton Contest asks contestants for fanciful first sentences that are similarly...
Enthusiastic book recommendations! Martha’s savoring the biography of Alexander von Humboldt, the 19th-century explorer, polymath, and naturalist who revolutionized our understanding of nature and predicted the effects of human activity on...