spadia
n.— «Advertisers now want to reach specific customer groups. Part of the result is the creation of numerous products, including Neighbors editions, Homes magazines, Post-It notes, Comics spadias, TV Book pop-outs and wraps, TV shows and job fairs.» —“What have been the most significant industry events and developments in the past 20 years?” by Jeanie Enyart Presstime Oct., 1999. (source: Double-Tongued Dictionary)