spadea
n.β Β«Itβs a variation on the partial-page ad that wraps around the comics, which is called a spadea (pronounced spay-dee-uh). The gatefold is different. Β» ββNew βGatefoldβ Ad Not Funny To Readers Of Sunday Funnies” by Michael R. Fancher Seattle Times (Wash.) Mar. 28, 1993. (source: Double-Tongued Dictionary)