Southwest effect
n.— Note: Named for Southwest Airlines. «What isn’t known is how much demand for travel will disappear this fall if fares are higher and the economy weakens further. When discounters enter markets and force all airlines to cut prices, traffic increases exponentially—the Department of Transportation once labeled that stimulation “The Southwest Effect.”» —“A Downside of Cheap Fares: Flight Cuts” by Scott McCartney Wall Street Journal: The Middle Seat Sept. 30, 2008. (source: Double-Tongued Dictionary)
Further reading
Enthusiastic book recommendations! Martha’s savoring the biography of Alexander von Humboldt, the 19th-century explorer, polymath, and naturalist who revolutionized our understanding of nature and predicted the effects of human activity on...
Welcome to another A Way with Words newsletter! With any luck, our A Way with Words email messages don’t end up in your spam folder. But did you ever wonder why junk mail is called spam in the first place? There’s a funny story behind this term, and...