sonking
n.— «Years ago, the iconoclastic Professor Andrew Ehrenberg coined the verb “to SONK.” Sonking is an acronym that stands for the Scientification of Non Knowledge.…With a word like sonking at our disposal, we are more able to see through the bullsh*t of market research reporting when it uses narrative obfuscation to disguise, what on closer reading turns out to be the bleeding obvious. You know the kind of thing…variations on: “the latest survey shows that 3 out of 4 people make up 75% of the world’s population!” Sonking is the opposite of the KISS principle (Keep it Simple, Stupid).» —“Weapons of Mass Distraction” by Max Sutherland Dr. Max Sutherland Apr., 2004. (source: Double-Tongued Dictionary)
Further reading
So many books and so little time—it’s a challenge to choose what to read next! It helps to remember that so-called “reading mortality” is a fact of life—you’ll never get to them all, but you can curate your own to-read list...
Given the fact of reading mortality—-the awareness that it’s physically impossible to read all the books we’d like to—what’s the best way to choose your next book? Maryanne Wolf wrestles with modern challenges to doing...