sonking
n.— «Years ago, the iconoclastic Professor Andrew Ehrenberg coined the verb “to SONK.” Sonking is an acronym that stands for the Scientification of Non Knowledge.…With a word like sonking at our disposal, we are more able to see through the bullsh*t of market research reporting when it uses narrative obfuscation to disguise, what on closer reading turns out to be the bleeding obvious. You know the kind of thing…variations on: “the latest survey shows that 3 out of 4 people make up 75% of the world’s population!” Sonking is the opposite of the KISS principle (Keep it Simple, Stupid).» —“Weapons of Mass Distraction” by Max Sutherland Dr. Max Sutherland Apr., 2004. (source: Double-Tongued Dictionary)
Further reading
What if, instead of being an inanimate object, a dictionary were alive? That’s the idea behind a lavishly illustrated new children’s book called The Dictionary Story (Bookshop|Amazon) by Oliver Jeffers and Sam Winston. This is part of a...
In the 15th century, the word respair meant “to have hope again.” Although this word fell out of use, it’s among dozens collected in a new book of soothing vocabulary for troubled times. Plus, baseball slang: If a batter...