sonic branding
n.— «“The Wizard” served as the technical model for subsequent efforts at TOTP sonic branding: Tony Gibber’s “Get Out of That” in 1991 and, more recently, Vince Clark’s “Red Pop Head.” Remember how they went? Me neither.» —“Music: The tune that hooked a generation” by Nick Coleman Independent (U.K.) May 1, 1998. (source: Double-Tongued Dictionary)
Further reading
It was a dark and stormy night. So begins the long and increasingly convoluted prose of Edwards Bulwer-Lytton’s best-known novel. Today the annual Bulwer-Lytton Contest asks contestants for fanciful first sentences that are similarly...
The words tough, through, and dough all end in O-U-G-H. So why don’t they rhyme? A lively new book addresses the many quirks of English by explaining the history of words and phrases. And: have you ever been in a situation where a group makes...