sonic branding
n.— «Johnson says writing brand scores is his favourite part of sonic branding. “Writing a sonic logo for a massive company, that’s scary. Do you create a killer melody that can emotionally convey something in four seconds or go for something that’s memorable because it’s annoying. I mean, Intel’s very successful, but as a consumer, I get wound up by it.”» —“Tills are alive with the sound of music” by Alice Fisher Telegraph (U.K.) Dec. 29, 2004. (source: Double-Tongued Dictionary)
Further reading
What if, instead of being an inanimate object, a dictionary were alive? That’s the idea behind a lavishly illustrated new children’s book called The Dictionary Story (Bookshop|Amazon) by Oliver Jeffers and Sam Winston. This is part of a...
In The Timbuktu Review, travel writer Wayne Curtis offers excellent advice about how to resist cliches when writing about visiting a new place. This is part of a complete episode.
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