smitty
n.— «I particularly like the sound of a $15 glasspack! You really don’t get to hear them very often anymore. It would be different. But as long as we’ve got a period theme going, why not some “smitty’s”?» —“Re: soup up ideas for all” by dckj!@erols.com Usenet: rec.autos.rod-n-custom Jan. 8, 1998. (source: Double-Tongued Dictionary)
Further reading
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Some TV commercials launch catchphrases that stick around long after the original ads. The exclamation Good stuff, Maynard! is still a compliment almost 40 years after it was used in a commercial for Malt-O-Meal hot cereal. And: what do you call...