smitty
n.— «I particularly like the sound of a $15 glasspack! You really don’t get to hear them very often anymore. It would be different. But as long as we’ve got a period theme going, why not some “smitty’s”?» —“Re: soup up ideas for all” by dckj!@erols.com Usenet: rec.autos.rod-n-custom Jan. 8, 1998. (source: Double-Tongued Dictionary)
Further reading
Some TV commercials launch catchphrases that stick around long after the original ads. The exclamation Good stuff, Maynard! is still a compliment almost 40 years after it was used in a commercial for Malt-O-Meal hot cereal. And: what do you call...
In 1971, when a new public library opened in Troy, Michigan, famous authors and artists were invited to write letters to the city’s youngest readers, extolling the many benefits of libraries. One of the loveliest was from E.B. White, author of...