shrink in pink
n.— «“Yoga was just beginning to take off and the only athletic clothing for women being made at the time was dumbed down men’s clothing,” Wilson, 52, explained, referring to what is called “shrink in pink” in the retail business. “We put together yoga-inspired athletic clothing for women that fit properly and injected some style into it.”» —“Lululemon Athletica’s yoga-inspired sports attire positions itself for success” by Andréa R. Vaucher International Herald Tribune (Paris, France) Sept. 9, 2007. (source: Double-Tongued Dictionary)
Further reading
Jim in Columbia, South Carolina, has noticed sportscasters’ use of the phrase on the season with reference to a period of time. This construction shows up in the sports pages as early as the 1880s, first referring to a team’s revenue and...
In the 15th century, the word respair meant “to have hope again.” Although this word fell out of use, it’s among dozens collected in a new book of soothing vocabulary for troubled times. Plus, baseball slang: If a batter...