shrink in pink
n.— «“Yoga was just beginning to take off and the only athletic clothing for women being made at the time was dumbed down men’s clothing,” Wilson, 52, explained, referring to what is called “shrink in pink” in the retail business. “We put together yoga-inspired athletic clothing for women that fit properly and injected some style into it.”» —“Lululemon Athletica’s yoga-inspired sports attire positions itself for success” by Andréa R. Vaucher International Herald Tribune (Paris, France) Sept. 9, 2007. (source: Double-Tongued Dictionary)
Further reading
The word filibuster has a long and colorful history, going back to the days when pirates roamed the high seas. Today it refers to hijacking a piece of legislation. Plus, the language of yoga teachers: When doing a guided meditation, you may hear...
Jim in Columbia, South Carolina, has noticed sportscasters’ use of the phrase on the season with reference to a period of time. This construction shows up in the sports pages as early as the 1880s, first referring to a team’s revenue and...