shrink in pink
n.— «“Yoga was just beginning to take off and the only athletic clothing for women being made at the time was dumbed down men’s clothing,” Wilson, 52, explained, referring to what is called “shrink in pink” in the retail business. “We put together yoga-inspired athletic clothing for women that fit properly and injected some style into it.”» —“Lululemon Athletica’s yoga-inspired sports attire positions itself for success” by Andréa R. Vaucher International Herald Tribune (Paris, France) Sept. 9, 2007. (source: Double-Tongued Dictionary)
Further reading
In the 15th century, the word respair meant “to have hope again.” Although this word fell out of use, it’s among dozens collected in a new book of soothing vocabulary for troubled times. Plus, baseball slang: If a batter...
Quiz Guy John Chaneski insists that the names of modern Olympic sports resulted from changing one letter in the original names for each activity. For example, he says, the pole vault must have originated from an earlier sport in which participants...