shoulder peak
n.— «The show aired at 5pm on a Wednesday, a daytime slot called “shoulder peak” in TV jargon.» —“Never judge a book by its clubbers” by Oliver Bennet Independent (U.K.) June 28, 2004. (source: Double-Tongued Dictionary)
Further reading
When a teenager went a week without talking as part of a school project, he noticed a surprising side effect: Instead of rehearsing a response to what other people were saying to him, he was focused on listening — and feeling smarter as a result...
If you take up texting and social media late in life, there’s a lot to learn! A twenty-something wants advice getting her dad up to speed on memes, Instagram, and animated images. Plus, when you’re on a long road trip, what do you call...