shelf shout
n.— «The level of interest expressed by the marketing world in the new exhibition is indicative of packaging’s growing profile in the marketing mix. As advertising revenues rise and the recession bites, so the need for a point of difference, for competitive edge, for “shelf shout” has never been greater.» —“Marketing Services Reports On The Creative Packaging Exhibition” by Amanda Burnside Marketing Jan. 31, 1991. (source: Double-Tongued Dictionary)
Further reading
Is there such a thing as a “neutral” accent, and if so what does it sound like? And that quirk in the way southern Californians talk about freeways. They’ll say things like take the 405 and get on the 8. Why the definite article...
Floordrobe is the new word for an old habit: piling your clothes on the floor instead of putting them away. The Oxford English Dictionary recently added an entry for it, defining floordrobe as “an untidy heap of discarded clothing left on the floor...