shelf shout
n.— «The level of interest expressed by the marketing world in the new exhibition is indicative of packaging’s growing profile in the marketing mix. As advertising revenues rise and the recession bites, so the need for a point of difference, for competitive edge, for “shelf shout” has never been greater.» —“Marketing Services Reports On The Creative Packaging Exhibition” by Amanda Burnside Marketing Jan. 31, 1991. (source: Double-Tongued Dictionary)
Further reading
Cat hair may be something you brush off, but cat hair is also a slang term that means “money.” In the same way, cat beer isn’t alcoholic — some people use cat beer as a joking term for “milk.” And imagine walking on a...
There are eight major planets, but more than a million minor ones, including asteroids. If you discover one, you get the honor of naming it. The Dictionary of Minor Planet Names includes minor planets named for rock bands, jazz musicians, poets, and...