shelf shout n. the attention-grabbing aspects of a product’s appearance. (source: Double-Tongued Dictionary)
Further reading
In 1916, a small-town newspaper in Pennsylvania printed a fanciful item about a local gathering with a guest list that included, among others, Miss Ella Vader, Mr. Ray Zor, and other punny names. This is part of a complete episode. Transcript of...
If you’ve never dined on funistrada, braised trake, or buttered ermal, you’re not missing out, nor are you alone. All of those are made-up food names that were part of a 1972 survey given to thousands of members of the U.S. military to...