shadow ad
n.— «It would be difficult to find a clearer example of the mingling of real news and advertising than the “watermark” ads The Times started offering in late September. Advertising images are printed faintly underneath a full page of stock-price quotations, with a conventional ad stripped across the bottom. There is little distinction left between news and advertising in the ads, which many editors refer to as “shadow” ads.» —“Cracks in the Wall Between Advertising and News” by Byron Calame New York Times Nov. 6, 2005. (source: Double-Tongued Dictionary)
Further reading
The word filibuster has a long and colorful history, going back to the days when pirates roamed the high seas. Today it refers to hijacking a piece of legislation. Plus, the language of yoga teachers: When doing a guided meditation, you may hear...
After our conversation about towns with extremely short names, many listeners wrote to tell us about Why, Arizona. Others pointed out that there are towns called Ely in Iowa, Minnesota, and Nevada. Other super-short appellations include Rye, New...