shadow ad
n.— «It would be difficult to find a clearer example of the mingling of real news and advertising than the “watermark” ads The Times started offering in late September. Advertising images are printed faintly underneath a full page of stock-price quotations, with a conventional ad stripped across the bottom. There is little distinction left between news and advertising in the ads, which many editors refer to as “shadow” ads.» —“Cracks in the Wall Between Advertising and News” by Byron Calame New York Times Nov. 6, 2005. (source: Double-Tongued Dictionary)
Further reading
Imagine telling someone how to get to your home, but without using the name of your street, or any other street within ten miles. Could you do it? We take street names for granted, but these words are useful for far more, like applying for a job or...
If you speak a second or third language, you may remember the first time you dreamed in that new tongue. But does this milestone mean you’re actually fluent? And a couple’s dispute over the word regret: Say you wish you’d been able...