season treason
n.— «Her store has already converted to “an absolute Christmas store,” she said. “You’ll get a lot of people complain about how early it is, but they’re still buying.” So should retailers be concerned about customers declaring “bah humbug?” New York-based marketing firm Yankelovich, Inc. believes so. It calls the feelings of betrayal “season treason,” and warned retailers to slow it down.» —“Early holiday sales may anger some, but stores say strategy successful” by Stephanie Irwin Dayton Daily News (Ohio) Oct. 29, 2005. (source: Double-Tongued Dictionary)
Further reading
What if, instead of being an inanimate object, a dictionary were alive? That’s the idea behind a lavishly illustrated new children’s book called The Dictionary Story (Bookshop|Amazon) by Oliver Jeffers and Sam Winston. This is part of a...
Grant recommends the children’s book Dreams of Green: A Three Kings’ Day Story written by Mariel Jungkunz and illustrated by Mónica Paola Rodriguez (Bookshop|Amazon), about a girl and her family who move from Puerto Rico to Ohio and find ways...