scatter market
n.— «Demand for television ad time sold closer to the actual air date—what is known in the industry as the scatter market—is plummeting as TV ad execs report that their phones are eerily quiet during what is normally a busy time of the year.» —“TV Ad Sales Execs Say Scatter Market Is Shot” by Holly M. Sanders New York Post Nov. 5, 2008. (source: Double-Tongued Dictionary)
Further reading
In the 15th century, the word respair meant “to have hope again.” Although this word fell out of use, it’s among dozens collected in a new book of soothing vocabulary for troubled times. Plus, baseball slang: If a batter...
One of the most powerful words you’ll ever hear — and one of the most poignant — isn’t in dictionaries yet. But it probably will be one day. The word is endling, and it means “the last surviving member of a species.” The...