scatter market
n.— «Demand for television ad time sold closer to the actual air date—what is known in the industry as the scatter market—is plummeting as TV ad execs report that their phones are eerily quiet during what is normally a busy time of the year.» —“TV Ad Sales Execs Say Scatter Market Is Shot” by Holly M. Sanders New York Post Nov. 5, 2008. (source: Double-Tongued Dictionary)
Further reading
Imagine telling someone how to get to your home, but without using the name of your street, or any other street within ten miles. Could you do it? We take street names for granted, but these words are useful for far more, like applying for a job or...
A Kentucky listener says her father often prefaced statements with the phrase I tell you what’s the truth. This regionalism appears in the Dictionary of Southern Appalachian English (Bookshop|Amazon). A shorter version is I’ll tell you...