reflagging
n.— «Hotel brand changes are typically referred to as “reflagging,” and most industry players agree the practice is at a historic high in San Francisco.» —“Argent, other hotels to play ‘name game’ and reflag” by Ryan Tate San Francisco Business Times Mar. 24, 2006. (source: Double-Tongued Dictionary)
Further reading
Brian from Lafayette, Indiana, wonders why chicken is abbreviated CHX in the restaurant industry. Using X as a substitute or shortener has a long history. Medieval scribes sometimes drew a line through the final stroke of an abbreviated word. This...
Names don’t always mean what you think they mean. Main Street in San Francisco is named for businessman Charles Main. Snowflake, Arizona, is named for Erastus Snow and William Jordan Flake. This is part of a complete episode. Transcript of...