red-band trailer
n.— «More uncensored versions, referred to as “red-band” trailers, are popping up on the Internet, with studios using them as a marketing tool to reach older audiences not as likely to be offended by super-violence, sex or use of the “F” word. In the process, the more provocative trailers allow them to telegraph to moviegoers the edgier content of their films.» —“‘Red-band’ Web trailers show all the nasty bits” by Robert W. Welkos Los Angeles Times Oct. 26, 2007. (source: Double-Tongued Dictionary)
Further reading
A San Diego, California, listener has observed that some advertising slogans that omit the part of speech known as an article, such as Get iPhone 14 Pro or Do what’s best for Baby. The phrasing is intentional. Advertising often relies on a...
Throwing cheese and shaky cheese are two very different things. In baseball, hard cheese refers to a powerful fastball, and probably comes from a similar-sounding word in Farsi, Urdu, and Hindi. Shaky cheese, on the other hand, is the grated...