pyromarketing
n.— «Greg Stielstra, Senior Marketing Director of Zondervan, who publishes the book The Purpose Driven Life, has coined a term for reaching down to target specific groups instead of mass marketing. It’s P[yr]omarketing…which is a little odd for a Christian book publisher, but whatever. He’s quoted as saying that if he promoted a book about quilting “to one-tenth of one percent of left-handed quilters,” he could land the title on the non-fiction bestseller list and prime it for even bigger success.» —“Pyromarketing” by Chris Shotgun Marketing Blog Mar. 1, 2005. (source: Double-Tongued Dictionary)
Further reading
Is there such a thing as a “neutral” accent, and if so what does it sound like? And that quirk in the way southern Californians talk about freeways. They’ll say things like take the 405 and get on the 8. Why the definite article...
Floordrobe is the new word for an old habit: piling your clothes on the floor instead of putting them away. The Oxford English Dictionary recently added an entry for it, defining floordrobe as “an untidy heap of discarded clothing left on the floor...