pyromarketing
n.— «Greg Stielstra, Senior Marketing Director of Zondervan, who publishes the book The Purpose Driven Life, has coined a term for reaching down to target specific groups instead of mass marketing. It’s P[yr]omarketing…which is a little odd for a Christian book publisher, but whatever. He’s quoted as saying that if he promoted a book about quilting “to one-tenth of one percent of left-handed quilters,” he could land the title on the non-fiction bestseller list and prime it for even bigger success.» —“Pyromarketing” by Chris Shotgun Marketing Blog Mar. 1, 2005. (source: Double-Tongued Dictionary)
Further reading
Suzanne in Tucson, Arizona, says her mother used to say the following to her quickly: Will you? Won’t you? Can’t I coax you? Aw, c’mon! You said you would! You think you might? You promised me! Won’t your mama let ya, huh...
What if, instead of being an inanimate object, a dictionary were alive? That’s the idea behind a lavishly illustrated new children’s book called The Dictionary Story (Bookshop|Amazon) by Oliver Jeffers and Sam Winston. This is part of a...