pyromarketing
n.— «Greg Stielstra, Senior Marketing Director of Zondervan, who publishes the book The Purpose Driven Life, has coined a term for reaching down to target specific groups instead of mass marketing. It’s P[yr]omarketing…which is a little odd for a Christian book publisher, but whatever. He’s quoted as saying that if he promoted a book about quilting “to one-tenth of one percent of left-handed quilters,” he could land the title on the non-fiction bestseller list and prime it for even bigger success.» —“Pyromarketing” by Chris Shotgun Marketing Blog Mar. 1, 2005. (source: Double-Tongued Dictionary)
Further reading
It was a dark and stormy night. So begins the long and increasingly convoluted prose of Edwards Bulwer-Lytton’s best-known novel. Today the annual Bulwer-Lytton Contest asks contestants for fanciful first sentences that are similarly...
We use the term Milky Way for that glowing arc across the sky. But how people picture it varies from culture to culture. In Sweden, that starry band goes by a name that means “Winter Street,” and in Hawaii, a term for the Milky Way...