pyromarketing
n.— «Greg Stielstra, Senior Marketing Director of Zondervan, who publishes the book The Purpose Driven Life, has coined a term for reaching down to target specific groups instead of mass marketing. It’s P[yr]omarketing…which is a little odd for a Christian book publisher, but whatever. He’s quoted as saying that if he promoted a book about quilting “to one-tenth of one percent of left-handed quilters,” he could land the title on the non-fiction bestseller list and prime it for even bigger success.» —“Pyromarketing” by Chris Shotgun Marketing Blog Mar. 1, 2005. (source: Double-Tongued Dictionary)
Further reading
Language is always evolving, and that’s also true for American Sign Language. A century ago, the sign for “telephone” was one fist below your mouth and the other at your ear, as if you’re holding an old-fashioned candlestick...
If you take up texting and social media late in life, there’s a lot to learn! A twenty-something wants advice getting her dad up to speed on memes, Instagram, and animated images. Plus, when you’re on a long road trip, what do you call...