pyromarketing
n.— «Greg Stielstra, Senior Marketing Director of Zondervan, who publishes the book The Purpose Driven Life, has coined a term for reaching down to target specific groups instead of mass marketing. It’s P[yr]omarketing…which is a little odd for a Christian book publisher, but whatever. He’s quoted as saying that if he promoted a book about quilting “to one-tenth of one percent of left-handed quilters,” he could land the title on the non-fiction bestseller list and prime it for even bigger success.» —“Pyromarketing” by Chris Shotgun Marketing Blog Mar. 1, 2005. (source: Double-Tongued Dictionary)
Further reading
In 1971, when a new public library opened in Troy, Michigan, famous authors and artists were invited to write letters to the city’s youngest readers, extolling the many benefits of libraries. One of the loveliest was from E.B. White, author of...
There was a time when William Shakespeare was just another little seven-year-old in school. Classes in his day were demanding — and all in Latin. A new book argues that this rigorous curriculum actually nurtured the creativity that later flourished...