purple

purple
 adj.— «But since the 1980s, the Department of Defense has been pushing real hard for everyone to think “Purple” (what was good for everyone) than just concentrate on what was best for their particular service.» —“The Purple Headquarters Eater” by James Dunnigan Strategy Page July 22, 2003. (source: Double-Tongued Dictionary)

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Further reading

Blessing Box (episode #1613)

Is there such a thing as a “neutral” accent, and if so what does it sound like? And that quirk in the way southern Californians talk about freeways. They’ll say things like take the 405 and get on the 8. Why the definite article...