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pop-up store

pop-up store
 n.— «Also part of the push: a 15,000-square-foot temporary promotional store—a marketing gimmick known in retailing as a “pop-up” store.» —“J.C. Penney sells with an attitude” by Mindy Fetterman in New York City USA Today Mar. 2, 2006. (source: Double-Tongued Dictionary)

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