pop-up store
n.— «Also part of the push: a 15,000-square-foot temporary promotional store—a marketing gimmick known in retailing as a “pop-up” store.» —“J.C. Penney sells with an attitude” by Mindy Fetterman in New York City USA Today Mar. 2, 2006. (source: Double-Tongued Dictionary)
Further reading
It was a dark and stormy night. So begins the long and increasingly convoluted prose of Edwards Bulwer-Lytton’s best-known novel. Today the annual Bulwer-Lytton Contest asks contestants for fanciful first sentences that are similarly...
Enthusiastic book recommendations! Martha’s savoring the biography of Alexander von Humboldt, the 19th-century explorer, polymath, and naturalist who revolutionized our understanding of nature and predicted the effects of human activity on...