plusing

plusing
 n.— «The agency will be marked, he said, “by what Disney called ‘plusing.’ When a client comes to us he will have certain expectations. If we ‘plus’ that, when he leaves he will say, ‘Boy, I got more from that than I thought I would.’ That’s plusing.”» —“We’ll Be Nation’s Best by 2001, ISU Extension Director Promises” by Jim Smiley in Council Bluffs, Iowa Omaha World-Herald (Neb.) Sept. 27, 1990. (source: Double-Tongued Dictionary)

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Further reading

Blessing Box (episode #1613)

Is there such a thing as a “neutral” accent, and if so what does it sound like? And that quirk in the way southern Californians talk about freeways. They’ll say things like take the 405 and get on the 8. Why the definite article...