plusing
n.— «The agency will be marked, he said, “by what Disney called ‘plusing.’ When a client comes to us he will have certain expectations. If we ‘plus’ that, when he leaves he will say, ‘Boy, I got more from that than I thought I would.’ That’s plusing.”» —“We’ll Be Nation’s Best by 2001, ISU Extension Director Promises” by Jim Smiley in Council Bluffs, Iowa Omaha World-Herald (Neb.) Sept. 27, 1990. (source: Double-Tongued Dictionary)
Further reading
Advice about college essays from the winner of a top prize for children’s literature: Kelly Barnhill encourages teens to write about experiences that are uniquely their own, from a point of view that is theirs and no one else’s. Plus, why do we say...
While compiling the Oxford English Dictionary, lexicographer James Murray exchanged hundreds of letters a week with authors, advisors, and volunteer researchers. A new collection online lets you eavesdrop on discussions about which words should be...