outsert

outsert
 n.β€” Β«The supplement will come with the August issue in a “poly bag,” or plastic wrapper, making it what the magazine industry calls an outsert.Β» β€”β€œExhortation From Gourmet: Eat, Drink and Buy Appliances” by Stuart Elliott New York Times July 7, 2006. (source: Double-Tongued Dictionary)

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Further reading

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