outsert
n.— «The supplement will come with the August issue in a “poly bag,” or plastic wrapper, making it what the magazine industry calls an outsert.» —“Exhortation From Gourmet: Eat, Drink and Buy Appliances” by Stuart Elliott New York Times July 7, 2006. (source: Double-Tongued Dictionary)
Further reading
It was a dark and stormy night. So begins the long and increasingly convoluted prose of Edwards Bulwer-Lytton’s best-known novel. Today the annual Bulwer-Lytton Contest asks contestants for fanciful first sentences that are similarly...
A librarian opens a book and finds a mysterious invitation scribbled on the back of a business card. Another discovers a child’s letter to the Tooth Fairy, tucked into a book decades ago. What stories are left untold by these forgotten...