optics
n.— «Optics. This euphemism for “spin”—as in “getting the optics right”—is big in Washington. We hope it doesn’t make it to Los Angeles.» —“How cliche” Los Angeles Times Jan. 1, 2008. (source: Double-Tongued Dictionary)
Further reading
Chris from Kittery, Maine, wonders about the colloquial expression no sirree, Bob! or yes sirree, Bob!, which is an emphatic way of saying “definitely not!” or “no way!” The sirree (sometimes spelled with one r, as siree) in...
Many of us struggled with the Old English poem “Beowulf” in high school. But what if you could actually hear “Beowulf” in the English of today? There’s a new translation by Maria Dahvana Headley that uses contemporary...