optics
n.— «Optics. This euphemism for “spin”—as in “getting the optics right”—is big in Washington. We hope it doesn’t make it to Los Angeles.» —“How cliche” Los Angeles Times Jan. 1, 2008. (source: Double-Tongued Dictionary)
Further reading
Aaron in Los Angeles, California, notes while using public transit in Britain he and other passengers were instructed to alight from the front, meaning “exit the car from the front.” Alight comes from an Old English word alihtan, literally, to...
A librarian opens a book and finds a mysterious invitation scribbled on the back of a business card. Another discovers a child’s letter to the Tooth Fairy, tucked into a book decades ago. What stories are left untold by these forgotten...