interstitial reading
n.— «For a day filled with IMs and music and slathered over with email, one opportunity for publishers is to promote interstitial reading, reading that is done in the brief moments between other engagements, whether those claims on our attention are other media or simply the wiggle room in a schedule: the time spent waiting for a plane, a doctor, or for a meeting to begin. That’s a huge number of minutes in any day; a good portion of our lives is wasted while we are waiting for the main course to arrive.» —“Interstitial Publishing: A New Market from Wasted Time” by Joseph J. Esposito O’Reilly: Tools of Change for Publishing Dec. 12, 2008. (source: Double-Tongued Dictionary)
Further reading
Asthenosphere, a geologist’s term for the molten layer beneath the earth’s crust, sparks a journey that stretches all the way from ancient Greece to the author of Uncle Tom’s Cabin. Plus: What the heck is a dogberg? It’s when...
Amid court-ordered busing in the 1970s, a middle-school teacher tried to distract her nervous students on the first day of class with this strange assignment: find a monarch caterpillar. The result? A memorable lesson in the miracle of metamorphosis...