Home » Segments » Naming Shades and Tints of Colors

Naming Shades and Tints of Colors

How do we agree on how to name shades and tints of colors? A famous study in the 1960s, Basic Color Terms: Their Universality and Evolution (Bookshop|Amazon by Brent Berlin and Paul Kay found that if a language had only two color terms, they were almost always for “black” and “white.” Another fantastic resource on this topic is a book we mentioned in another conversation about color, is The Secret Lives of Color (Bookshop|Amazon) by cultural historian Kassia St. Clair. This is part of a complete episode.

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More from this show

Boodle on Beaver Island

A resident of Michigan’s scenic Beaver Island shares the term, boodling, which the locals use to denote the social activity of leisurely wandering the island, often with cold fermented beverages. There have been various proposed etymologies...