The Meaning Shift of “Preppy”

The word preppy has undergone a considerable evolution since Boomers first used it to describe attire that reflects a conservative, polished, East-coast prep school look. For middle-schoolers today, preppy connotes an entirely different aesthetic: girly clothing that’s frilly, often Barbie-pink or decorated with animal prints. In his new book, Algospeak: How Social Media is Transforming the Future of Language (Bookshop|Amazon) linguist Adam Aleksic shows the role social media algorithms played in the development of an entirely new sense of the word. This is part of a complete episode.

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